Children's Relationships with Brands: "True Love" or "One-Night" Stand?

Psychology and Marketing

Volumn 19, Issue 4, 2002, Pages 369-387

  Ji, Mindy F ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 0036108505     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10015     Document Type: Article

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