A model of inertia and variety-seeking with marketing variables

International Journal of Research in Marketing

Volumn 15, Issue 1, 1998, Pages 1-17

  Seetharaman, P B ^a   Chintagunta, Pradeep ^b  

^a SAS Institute Inc   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Brand choice; Habit persistence; Heterogeneity; Inertia; Logit; State dependence; Variety seeking

Indexed keywords

EID: 0031990065     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(97)00015-3     Document Type: Article

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