A new model for measuring advertising effectiveness

Journal of Advertising Research

Volumn 42, Issue 2, 2002, Pages 23-31

  Hall, Bruce F ^a  

^a Howard Merrell and Partners   (United States)

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EID: 3042535208     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-2-23-31     Document Type: Review

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