The waste in advertising is the part that works

Journal of Advertising Research

Volumn 44, Issue 4, 2004, Pages 375-389

  Ambler, Tim ^a   Hollier, E Ann ^b  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b Cogent Consortium ^*

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EID: 24644512128     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040413     Document Type: Article

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