Cross promotion and branding of media product portfolios

Media Product Portfolios: Issues in Management of Multiple Products and Services

Volumn , Issue , 2014, Pages 139-166

  Norback, Maria ^a  

^a JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925773114     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410613622     Document Type: Chapter

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