THE ROLE OF LOGISTICS IN NEW PRODUCT DEVELOPMENT

Journal of Business Logistics

Volumn 28, Issue 1, 2007, Pages 83-110

  Zacharia, Zach G ^a   Mentzer, John T ^b  

^a University of Tennessee Extension   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Logistics Involvement; New Product Development; New Product Distribution; Structural Equation Modeling

Indexed keywords

EID: 49249086434     PISSN: 07353766     EISSN: 21581592     Source Type: Journal    
DOI: 10.1002/j.2158-1592.2007.tb00233.x     Document Type: Article

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