Integrated design and new product success

Journal of Operations Management

Volumn 15, Issue 1, 1997, Pages 33-55

  Ettlie, John E ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

New product development; Title

Indexed keywords

INFORMATION DISSEMINATION; MANUFACTURE; MARKETING; MODELS; PERFORMANCE; PRODUCT LIABILITY;

NEW PRODUCT DESIGN;

PRODUCT DESIGN;

EID: 0031070657     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0272-6963(96)00095-2     Document Type: Article

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