WEB-BASED AND MAIL SURVEYS: A COMPARISON OF RESPONSE, DATA, AND COST

Journal of Business Logistics

Volumn 24, Issue 2, 2003, Pages 237-258

  Griffis, Stanley E ^a   Goldsby, Thomas J ^b   Cooper, Martha ^b  

^a AIR FORCE INSTITUTE OF TECHNOLOGY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Comparison; Cost; Data; Internet; Mail Survey; Mode; Response Pattern; Response Rate; Response Speed; Switching; Web Survey

Indexed keywords

EID: 17744392758     PISSN: 07353766     EISSN: 21581592     Source Type: Journal    
DOI: 10.1002/j.2158-1592.2003.tb00053.x     Document Type: Article

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