Competitive intelligence: A practitioner, academic and inter-disciplinary perspective

European Journal of Marketing

Volumn 42, Issue 7-8, 2008, Pages 717-730

  Calof, Jonathan L ^a   Wright, Sheila ^b  

^a UNIVERSITY OF OTTAWA   (Canada)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Competitive analysis; Forecasting; Intelligence; Knowledge management; Marketing intelligence

Indexed keywords

EID: 48249139412     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810877114     Document Type: Article

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