Using open source data in developing competitive and marketing intelligence

European Journal of Marketing

Volumn 42, Issue 7-8, 2008, Pages 852-866

  Fleisher, Craig S ^a  

^a UNIVERSITY OF WINDSOR   (Canada)

Author keywords

Competitive strategy; Data analysis; Information research; Marketing intelligence; Open systems

Indexed keywords

EID: 48249149878     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810877196     Document Type: Article

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