A strategic marketing intelligence and multi-organisational resilience framework

European Journal of Marketing

Volumn 42, Issue 7-8, 2008, Pages 731-745

  Trim, Peter R J ^a   Lee, Yang Im ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Competitive strategy; Marketing intelligence; Partnership; Strategic management; Strategic marketing

Indexed keywords

EID: 48249127548     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810877123     Document Type: Article

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