Environmental scanning and organizational culture

Marketing Intelligence & Planning

Volumn 20, Issue 1, 2002, Pages 28-34

  Saxby, Carl L ^a   Parker, Kevin R ^b   Nitse, Philip S ^b   Dishman, Paul L ^c  

^a INDIANA UNIVERSITY   (United States)

^b Idaho State University   (United States)

^c BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Corporate culture; Environment; Generics; Marketing; Strategy

Indexed keywords

EID: 20144369273     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210414747     Document Type: Article

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