The quest for competitive, business and marketing intelligence: A country comparison of current practices

European Journal of Marketing

Volumn 40, Issue 5-6, 2006, Pages 453-465

  Wright, Sheila ^a,c,d,e   Calof, Jonathan L ^b,e,f  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF OTTAWA   (Canada)

^c DE MONTFORT UNIVERSITY   (United Kingdom)

^d Chartered Institute of Marketing   (United Kingdom)

^e INTRAN (Intelligence Teaching and Research Academic Network)   (United Kingdom)

^f CASIS (Canadian Association for Security and Intelligence Studies)   (Canada)

Author keywords

Canada; Competitive analysis; Europe; Intelligence; Marketing intelligence; United Kingdom

Indexed keywords

EID: 33646560331     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610657787     Document Type: Review

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