Forecast competitor service strategy with service taxonomy and CI data

European Journal of Marketing

Volumn 42, Issue 7-8, 2008, Pages 746-765

  Liu, Chun Hsien ^a   Wang, Chu Ching ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Competitive strategy; Forecasting; Management strategy; Marketing intelligence; Service industries

Indexed keywords

EID: 48249139411     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810877132     Document Type: Article

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