Management processes in marketing planning

European Journal of Marketing

Volumn 38, Issue 8, 2004, Pages 933-955

  Greenley, Gordon ^a   Hooley, Graham ^a   Saunders, John ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Adaptability; Competitive analysis; Decision making; Flexible organizations; Management activities; Marketing planning

Indexed keywords

EID: 44349112000     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410539104     Document Type: Article

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