Part IV: How Do Reputations Affect Corporate Performance?: Has the Influence of Financial Performance on Reputation Measures Been Overstated?

Corporate Reputation Review

Volumn 1, Issue 1, 1997, Pages 86-92

  Capraro, Anthony J ^a   Srivastava, Rajendra K ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85053861599     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540023     Document Type: Article

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