Country of origin effect: Synthesis and future direction

Handbook of Research in International Marketing

Volumn , Issue , 2003, Pages 458-476

  Srinivasan, Narasimhan ^a   Jain, Subhash C ^b,c  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b Center for International Business Education and Research (CIBER)   (United States)

^c UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84896144731     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781950395.00035     Document Type: Chapter

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