Extending the view of brand alliance effects: An integrative examination of the role of country of origin

International Marketing Review

Volumn 24, Issue 4, 2007, Pages 427-443

  Bluemelhuber, Christian ^a   Carter, Larry L ^b   Lambe, C Jay ^c  

^a SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT   (Belgium)

^b OLD DOMINION UNIVERSITY   (United States)

^c SEATTLE UNIVERSITY   (United States)

Author keywords

Brands; Country of origin; Strategic alliances

Indexed keywords

EID: 34547311819     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710761008     Document Type: Article

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