A consumer model for channel switching behavior

International Journal of Retail & Distribution Management

Volumn 30, Issue 4, 2002, Pages 179-185

  Reardon, James ^a   McCorkle, Denny E ^b  

^a UNIVERSITY OF NORTHERN COLORADO   (United States)

^b MISSOURI STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Distribution channel; Marketing

Indexed keywords

EID: 84986163150     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550210423654     Document Type: Article

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