The impact of cultural values on marketing ethical norms: A study in India and the United States

Journal of International Marketing

Volumn 14, Issue 4, 2006, Pages 28-56

  Paul, Pallab ^a   Roy, Abhijit ^c   Mukhopadhyay, Kausiki ^a,b  

^a Department of Marketing ^*

^b UNIVERSITY OF DENVER   (United States)

^c UNIVERSITY OF SCRANTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846202031     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.14.4.28     Document Type: Article

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