Antismoking messages for the international teenage segment: The effectiveness of message valence and intensity across different cultures

Journal of International Marketing

Volumn 14, Issue 3, 2006, Pages 115-138

  Reardon, James ^a   Miller, Chip ^b   Foubert, Bram ^c   Vida, Irena ^d   Rybina, Liza ^e  

^a UNIVERSITY OF NORTHERN COLORADO   (United States)

^b DRAKE UNIVERSITY   (United States)

^c MAASTRICHT UNIVERSITY   (Netherlands)

^d UNIVERSITY OF LJUBLJANA   (Slovenia)

^e KIMEP UNIVERSITY   (Kazakhstan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748946948     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.14.3.115     Document Type: Article

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