National sports organisations and sponsorship: An identification of best practices

International Journal of Sport Management and Marketing

Volumn 1, Issue 1-2, 2005, Pages 69-92

  Séguin, Benoit ^a   Teed, Kenneth C ^b   O'Reilly, Norman J ^c  

^a UNIVERSITY OF OTTAWA   (Canada)

^b GEORGE MASON UNIVERSITY   (United States)

^c RYERSON UNIVERSITY   (Canada)

Author keywords

Best practices; Research; Sport management; Sport sponsorship

Indexed keywords

EID: 33747804319     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/IJSMM.2005.007122     Document Type: Article

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