Television clutter - the British experience

Corporate Communications: An International Journal

Volumn 4, Issue 1, 1999, Pages 37-42

  Meech, Peter ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Brands; Corporate identity; Promotion; Television; United Kingdom

Indexed keywords

EID: 41549120440     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563289910254589     Document Type: Article

References (7)

1. Bromley, D.B. (1993), Reputation, Image and Impression Management, Wiley, Chichester.
2. Fowles, J. (1996), Advertising and Popular Culture, Sage, Thousand Oaks, CA/London/New Delhi.
3. Ind, N. (1997), The Corporate Brand, Macmillan, Basingstoke.
4. Lambie-Nairn, M. (1997), Brand Identity for Television with Knobs On, Phaidon, London.
5. Meech, P. (1996), “The lion, the thistle and the saltire: national symbols and corporate identity in Scottish broadcasting”, Screen, Vol. 37 No. 1, pp. 68-81.
6. Shen, C. (1998), Inspiration, Creation and Art, S&Z, Stirling.
7. Wernick, A. (1991), Promotional Culture, Sage, London.