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Managing Leisure

Volumn 9, Issue 1, 2004, Pages 1-12

Sponsorship ambushing in sport

(1) Crompton, John L a

a TEXAS A AND M UNIVERSITY (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84985952552 PISSN: 13606719 EISSN: 1466450X Source Type: Journal
DOI: 10.1080/1360671042000182964 Document Type: Article

Times cited : (33)

References (21)

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3
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4
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- Financing Sport
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6
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- Ambush marketing and the Sydney 2000 Games Protection Act: A retrospective
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- Kendall, C.¹ Curthoys, J.²

7
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- How to Develop an Effective Sponsorship Programme
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- (2003) Duelling sponsors, The Bryan College Station Eagle , pp. C2
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9
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- 18 April
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12
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13
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- Sport Marketing
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14
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- Nicholson, J.¹

15
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16
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- Pham MT, Johar G, 2000 Researcher on recall rates raises flags for sponsors, Sponsorship Report 19 3 1, 3
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17
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18
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19
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20
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21
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.