Zapp! A study on switching behavior during commercial breaks

Journal of Advertising Research

Volumn 38, Issue 1, 1998, Pages 43-53

  Van Meurs, Lex ^a  

^a Social Scientific Research Department   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345186510     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (23)

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