Misplaced marketing The real reason for the real bad advertising

Journal of Consumer Marketing

Volumn 19, Issue 4, 2002, Pages 299-301

  Jack Rotfeld, Herbert ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Advertising; Advertising agencies

Indexed keywords

EID: 3242713440     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210433618     Document Type: Review

References (4)

1. Garfield, R. (1999), “TD Waterhouse makes trade with celebs”, Advertising Age, Vol. 70, November 29, p. 79.
2. Kover, A.J., James, W.L. and Sonner, B.S. (1997), “To whom do advertising creatives write? An inferential answer”, Journal of Advertising Research, Vol. 37, January/February, pp. 41-53.
3. Moriarty, S.E. (1996), “Effectiveness, objectives, and the EFFIE Awards”, Journal of Advertising Research, Vol. 36, July/August, pp. 54-63.
4. Ogilvy, D. (1963), Confessions of an Advertising Man, Ballantine Books, New York, NY.