A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Journal of Marketing

Volumn 63, Issue 2, 1999, Pages 55-69

  Steenkamp, Jan Benedict E M ^a,c   ter Hofstede, Frenkel ^b   Wedel, Michel ^b  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107947119     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299906300204     Document Type: Article

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