Involvement and risk

Psychology & Marketing

Volumn 6, Issue 3, 1989, Pages 229-247

  Venkatraman, Meera P ^a  

^a BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011794788     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220060306     Document Type: Article

References (36)

1. Perceived risk, sociometric integration and word of mouth in adoption of a new food product
2. Significance tests in the analysis of co‐variance structures
3. Perceived risk and its components: A model and empirical test
4. A theoretical model for the study of product importance perceptions
5. Consumer search: An extended framework
6. An exploration into the scaling of consumer's involvement with a product class
7. The product enthusiast: Implications for marketing strategy
8. Individual products class, and task related factors in consumer information processing
9. Consumer decisions and information use
10. Perceived risk and consumer decision making the case of telephone shopping
11. Factor perceived risk as a factor in informal consumer communications
12. Conceptual and Methodological Perspectives in Involvement
13. Presidential address
14. The impact of television advertising: Learning without involvement
15. Perspectives on a consumer information processing research program
16. The components of perceived risk
17. Measuring consumer involvement profiles
18. Involvement: A potentially important mediator of consumer research
19. Classifying products strategically
20. Consumer decision making‐fact or fiction
21. A theory of involvement in consumer behavior:Problems and issues
22. An investigation of perceived risk at the brand level
23. Marketing communications and the hierarchy of effects
24. After the new wears off: The temporal context of product involvement
25. Linear equality restrictions in regressions and loglinear models
26. Consumer ranking of risk reduction methods
27. Advertising strategies for high and low involvement situations
28. Risk reduction processes in repetitive consumer behavior
29. Perceived risk in mail order and retail store buying
30. The identity of women's clothing fashion opinion leaders
31. Measuring the involvement construct
32. An investigation of the role of product characteristics in risk perceptions