Tourism marketing in an Era of Paradigm Shift

Journal of Travel Research

Volumn 46, Issue 3, 2008, Pages 235-244

  Li, Xiang ^a   Petrick, James F ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Knowledge; Network marketing; Paradigm; Relationship marketing; Service dominate logic

Indexed keywords

CONCEPTUAL FRAMEWORK; KNOWLEDGE; PARADIGM SHIFT; STRATEGIC APPROACH; TEACHING; TOURISM MARKET;

EID: 38149019303     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287507303976     Document Type: Article

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