The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan

Tourism Management

Volumn 26, Issue 1, 2005, Pages 15-24

  Chen, Hui Mei ^a   Tseng, Chian Hau ^b  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Alliance motives; Alliance performance; Partner selection; Tourism industry

Indexed keywords

BANKING; BUSINESS; TOURISM ECONOMICS; TOURISM MARKET;

ASIA; EURASIA; FAR EAST; TAIWAN;

EID: 7044220510     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2003.08.018     Document Type: Article

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