Relationship marketing: A new paradigm for the travel and tourism sector?

Journal of Vacation Marketing

Volumn 2, Issue 4, 1996, Pages 326-333

  Palmer, Adrian J ^a   Mayer, Richard ^b  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

Loyalty schemes; Relationship marketing; Travel and tourism

Indexed keywords

EID: 0038586833     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679600200404     Document Type: Article

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