Brand alliance dependency and exclusivity: An empirical investigation

Journal of Product & Brand Management

Volumn 13, Issue 7, 2004, Pages 477-487

  Rodrigue, Christina S ^a   Biswas, Abhijit ^b  

^a LOYOLA UNIVERSITY   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993028476     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410568417     Document Type: Article

References (11)

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