Marketing competencies and the sources of customer value in business markets

Industrial Marketing Management

Volumn 35, Issue 8, 2006, Pages 904-912

  Golfetto, Francesca ^a   Gibbert, Michael ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

competence based marketing; Competencies; Customer value; Market based assets; Resource based view; Supplier value creation potential

Indexed keywords

EID: 33746518067     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.06.007     Document Type: Article

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