Brand in labour-intensive services

Business Strategy Review

Volumn 15, Issue 1, 2004, Pages 18-25

  Berry, Leonard L ^a   Lampo, Sandra S ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b Texas A M Texarkana   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745636573     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/j.0955-6419.2004.00296.x     Document Type: Note

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