Erratum to "Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast" [Industrial Marketing Management 34 (2005) 285-297] (DOI:10.1016/j.indmarman.2004.07.007);Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast

Industrial Marketing Management

Volumn 34, Issue 3, 2005, Pages 285-297

  Andersen, Poul Houman ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Branding; Internet communities; Relationship marketing

Indexed keywords

EID: 17144385528     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.08.001     Document Type: Erratum

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