Understanding the effects of process-focused versus outcome-focused thought in response to advertising

Journal of Consumer Research

Volumn 31, Issue 2, 2004, Pages 274-285

  Escalas, Jennifer Edson ^a   Luce, Mary Frances ^b  

^a VANDERBILT UNIVERSITY   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8744228278     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/422107     Document Type: Article

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