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Volumn 11, Issue 4, 2003, Pages 113-128

Executive Insights: United Colors of Benetton - From Sweaters to Success: An Examination of the Triumphs and Controversies of a Multinational Clothing Company

(1) Barela, Mark J a

a NONE

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Indexed keywords

EID: 1542397004 PISSN: 1069031X EISSN: None Source Type: Journal
DOI: 10.1509/jimk.11.4.113.20152 Document Type: Review

Times cited : (14)

References (13)

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2
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- Back to the Future: Benetton Transforms Its Global Network
- Camuffo, Arnaldo, Romano Pietro, and Andrea Vinelli (2001), "Back to the Future: Benetton Transforms Its Global Network," MIT Sloan Management Review, 43 (1), 46-52.
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- A Killer Campaign
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- Davis, C.¹

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- A Shock to the System
- Diaz, Ann-Christine (2000), "A Shock to the System," Advertising Age's Creativity, 8 (February), 28-29.
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- Diaz, A.-C.¹

5
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- The Notorious Campaign of Luciano Benetton
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- (1993) Print , vol.47 , Issue.NOVEMBER-DECEMBER , pp. 52-55
- Di Mateo, G.¹

6
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- Benetton Gambles on Colour of the Future
- Ivey, Jamie (2002), "Benetton Gambles on Colour of the Future, " Corporate Finance, (June), 13-15.
- (2002) Corporate Finance , Issue.JUNE , pp. 13-15
- Ivey, J.¹

7
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- Ethics and the Newsgathering Process
- Westlaw No. 605 PLI/Pat 619
- Kirtley, Jane E. (2000), "Ethics and the Newsgathering Process," Practicing Law Institute, (June), Westlaw No. 605 PLI/Pat 619, 619-41.
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- Kirtley, J.E.¹

8
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- The True Colors of Toscani
- Lyman, Eric J. (2001), "The True Colors of Toscani," Ad Age Global, 2 (September), 22-23.
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- National Association of Attorneys General (2000), AG Bulletin, (February), Westlaw No. 2000-Feb NAAG AG Bull.
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- United Colors of Benetton
- Johny K. Johansson. New York: McGraw-Hill/Irwin
- Pinson, Christian and Vikas Tibrewala (1996), "United Colors of Benetton," in Global Marketing: Foreign Entry, Local Marketing, and Global Management, Johny K. Johansson. New York: McGraw-Hill/Irwin, 556-67.
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- Toscani and His Critics
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12
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- German High Court Rejects Damage Claims by Benetton Dealers Against Benetton Clothing Manufacturer for Alleged Damages Suffered Because of Benetton's Shock Advertising
- Schmertz, John R. and Mike Meier (1997), "German High Court Rejects Damage Claims by Benetton Dealers Against Benetton Clothing Manufacturer for Alleged Damages Suffered Because of Benetton's Shock Advertising," International Law Update, 23 (September), 110-11.
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13
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