Integrating customer relationship management in hotel operations: Managerial and operational implications

International Journal of Hospitality Management

Volumn 24, Issue 3, 2005, Pages 391-413

  Sigala, Marianna ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Customer relationship management; Hotel industry; Implementation; Model

Indexed keywords

EID: 22944476762     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2004.08.008     Document Type: Article

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