Recognition, recall, and rating scales

Journal of Advertising Research

Volumn 40, Issue 6, 2000, Pages 14-20

  Wells, William D ^a  

^a RUTGERS UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 3042624084     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-6-14-20     Document Type: Article

References (15)

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