Is the athlete's sport important when picking an athlete to endorse a nonsport product?

Journal of Consumer Marketing

Volumn 13, Issue 6, 1996, Pages 28-43

  Martin, James H ^a  

^a Assoc Prof Mktg Dept of Mgmt

Author keywords

Advertising; Image; Products; Sales promotion; Sport

Indexed keywords

EID: 3543085587     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769610152581     Document Type: Review

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