Sports celebrity influence on the behavioral intentions of generation y

Journal of Advertising Research

Volumn 44, Issue 1, 2004, Pages 108-117

  Bush, Alan J ^a   Martin, Craig A ^b,d   Bush, Victoria D ^c  

^a UNIVERSITY OF MEMPHIS   (United States)

^b University of Western Kentucky   (United States)

^c UNIVERSITY OF MISSISSIPPI   (United States)

^d WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24144463672     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040206     Document Type: Article

References (43)

1. ANDERSON, EUGENE W., and MARY W. SULLIVAN. "Customer Satisfaction and Retention Across Firms," TIMS College of Marketing Special Interest Conference on Services Marketing, Nashville, TN, 1990.
2. ANDERSON, JAMES C., and DAVID W. GERBING. "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach." Psychological Bulletin 103, 3 (1988): 411-23.
3. ATKIN, CHARLES, and MARTIN BLOCK. "Effectiveness of Celebrity Endorsers." Journal of Advertising Research 23, 1 (1983): 57-61.
4. BAGOZZI, RICHARD P., and YOUJAE YI. "On the Evaluation of Structural Equation Models." Journal of the Academy of Marketing Science 16, 1 (1988): 74-94.
5. BANDURA, ALBERT. Social Learning Theory. Englewood Cliffs, NJ: Prentice Hall, 1977.
6. _. Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice Hall, 1986.
7. BODEC, BEN. "Marketing Paradox: Fewer Teens, More Spending." Marketing and Media Decisions 16, 4 (1981): 76-78.
8. BONHAM, DEAN. "You May Know About Sports, or Marketing, But Do You Know About Sports Marketing?" The Commercial Appeal, November 29, 1998.
9. BOUSH, DAVID M., MARIAN FRIESTAD, and GREGORY M. ROSE. "Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics." Journal of Consumer Research 21, 1 (1994): 165-75.
10. BRAND, RACHEL. "Advertisers Examine Teens and Their Spending Clout": [URL: http://.www.tcpalm.com/business/01jteenu.shtml], 2000.
11. BROOKS, CHRISTINE M., and KELLEE K. HARRIS. "Celebrity Athlete Endorsements: An Overview of the Key Theoretical Issues." Sports Marketing Quarterly 7, 2 (1998): 34-44.
12. BURTON, RICK, FRANCIS JOHN FARRELLY, and PASCALE QUESTER. "Exploring the Curious De mand for Athletes with Controversial Image: A Review of Anti-Hero Product Endorsement Advertising." Sports Marketing b Sponsorship 2, 1 (2001): 315-29.
13. BUSH, ALAN J., RACHEL SMITH, and CRAIG A. MARTIN. "The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African Americans and Caucasians." Journal of Advertising 28, 3 (1999): 13-24.
14. CARLSON, LES, ANN WALSH, RUSSELL N. LACZNIAK, and SANFORD GROSSBART. "Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers." Journal of Consumer Affairs 28, 1 (1994): 25-53.
15. CHRISTIANSEN, JOHN B. "Television Role Models and Adolescent Occupational Goals." Human Communication Research 5, 3 (1979): 335-37.
16. CHURCHILL, GILBERT A. "A Paradigm for Developing Better Measures of Marketing Constructs." Journal of Marketing Research 16, 1 (1979): 64-73.
17. CRONIN, JOSEPH J., and STEVEN A. TAYLOR. "Measuring Service Quality: A Re-examination and Extension." Journal of Marketing 56, 3 (1992): 55-68.
18. FRANKEL, ROB. Revenge of Brand X. New York: Frankel and Anderson, Inc., 2000.
19. FRIEDMAN, HERSHEY H., and LINDA W. FRIEDMAN. "Endorser Effectiveness by Product Type." Journal of Advertising Research 19, 5 (1979): 63-71.
20. GERBING, DAVID W., and JAMES C. ANDERSON. "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment." Journal of Marketing Research 25, 2 (1988): 186-92.
21. GILKISON, PAUL. "Teenagers' Perceptions of Buying Frames of Reference: A Decade of Retrospect." Journal of Retailing 49, 2 (1973): 25-37.
22. GRAHAM, LAWRENCE, and LAWRENCE HAMDAN. "Youth Trends: Capturing the $200 Billion Youth Market." Children Today 17, 2 (1988): 29-31.
23. JONES, MELINDA J., and DAVID W. SCHUMANN. "The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: An Historic Perspective." Sport Marketing Quarterly 9, 2 (2000): 65-76.
24. JORESKOG, KARL, and DAG SORBOM. LISREL 8.30, Scientific Software International Inc., 1999.
25. KAPNER, SUZANNE. "Understanding," Restaurant Business, July 15, 1997.
26. KEILLOR, BRUCE D., STEPHEN R. PARKER, and ALLEN SCHAEFER. "Influences on Adolescent Brand Preferences in the United States and Mexico." Journal of Advertising Research 36, 3 (1996): 47-56.
27. KING, MICHELLE M., and KAREN D. MULTON. "The Effects of Television Role Models on the Career Aspirations of African American Junior High School Students." Journal of Career Development 23, 2 (1996): 111-25.
28. LACZNIAK, RUSSELL N., DARREL D. MUEHLING, and LES CARLSON. "Mothers' Attitudes toward 900-Number Advertising Directed at Children." Journal of Public Policy & Marketing 14, 1 (1995): 108-16.
29. LOCKWOOD, PENELOPE, and ZIVA KUNDA. "Superstars and Me: Predicting the Impact of Role Models on the Self." Journal of-Personality and Social Psychology 73, 1 (1997): 91-103.
30. LORDS, ERIK. "More Women and Fewer Men Participate in Intercollegiate Athletics, Study Finds." The Chronicle of Higher Education 45, 44 (1999): A40.
31. MANNING-SCHAFFEL, VIVIAN. "Generation Y": [URL: http://www.brandchannel.com/startl.asp?id=136], 2002.
32. MARTIN, CRAIG A., and ALAN J. BUSH. "Do Role Models Influence Teenagers' Purchase Intentions and Behaviors?" Journal of Consumer Marketing 17, 5 (2000): 441-54.
33. MASCARENHAS, OSWALD A., and MARY A. HIGBY. "Peer, Parent, and Media Influences in Teen Apparel Shopping." Journal of the Academy of Marketing Science 21, 1 (1993): 53-58.
34. MCCRACKEN, GRANT. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods." Journal of Consumer Research 13, 1 (1986): 71-84.
35. MICIAK, ALAN R., and WILLIAM L. SHANKLIN. "Choosing Celebrity Endorsers." Marketing Management 3, 3 (1994): 51-58.
36. MOSCHIS, GEORGE, and GILBERT A. CHURCHILL, JR. "Consumer Socialization: A Theoretical and Empirical Analysis." Journal of Marketing Research 15, 4 (1978): 599-609.
37. PULLEY, BRETT. "Top of the Lineup - Derek Jeter is Must-See TV." Fortes, March 19, 2001.
38. RICH, GREGORY A. "The Sales Manager as a Role Model: Effects on Trust, Job Satisfaction, and Performance of Salespeople." Journal of the Academy of Marketing Science 25, 4 (1997): 319-28.
39. SUKHDIAL, AJAY S., DAMON AIKEN, and LYNN KAHLE. "Are You Old School? A Scale for Mea suring Sports Fans' Old-School Orientation." Journal of Advertising Research 42, 4 (2002): 71-81.
40. WARD, SCOTT. "Consumer Socialization." Journal of Consumer Research 1, 2 (1974): 1-16.
41. WOLBURC, JOYCE M., and JAMES POKRYWCZYNSKI. "A Psychographic Analysis of Generation Y." Journal of Advertising Research 41, 5 (2001): 33-53.
42. ZEITHAML, VALARIE A., LEONARD L. BERRY, and A. PARASURAMAN. "The Behavioral Consequences of Service Quality." Journal of Marketing 60, 2 (1996): 31-16.
43. ZOLLO, PETER. Wise Up to Teens. Ithaca, NY: New Strategists Publications, Inc., 1995.