Determinants of adolescents’ brand sensitivity to clothing

Family and Consumer Sciences Research Journal

Volumn 34, Issue 4, 2006, Pages 312-331

  Beaudoin, Pierre ^a   Lachance, Marie J ^a  

^a UNIVERSITÉ LAVAL   (Canada)

Author keywords

Adolescents; Brand sensitivity; Clothing; Consumer behavior; Consumer socialization

Indexed keywords

EID: 34247660222     PISSN: 1077727X     EISSN: 15523934     Source Type: Journal    
DOI: 10.1177/1077727X06286418     Document Type: Article

References (102)

1. Bachmann, G. R., John, D. R., & Rao, A. R. (1993). Children’s susceptibility to peer group purchase influence: An exploratory investigation. Advances in Consumer Research, 20, 463–468.
2. Bahn, K. D. (1986). How and when do brand perceptions and preferences first form? A cognitive developmental investigation. Journal of Consumer Research, 13(3), 473–481.
3. Bannister, E. N., & Hogg, M. K. (2004). Negative symbolic consumption and consumers' drive for self-esteem. The case of the fashion industry. European Journal of Marketing, 38(7), 850–868.
4. Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15, 473–481.
5. Beatty, S. E., & Talpade, S. (1994). Adolescent influence in family decision-making: A replication with extension. Journal of Consumer Research, 21, 332–341.
6. Beaudoin, P., Lachance, M. J., & Robitaille, J. (2003). Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents. Journal of Fashion and Marketing Management, 7(1), 23–30.
7. Beaudoin, P., Moore, M. A., & Goldsmith, R. E. (1998). Young fashion leaders' and followers' attitudes toward American and imported apparel. Journal of Product and Brand Management, 7(3), 193–207.
8. Blishen, B. R., Caroll, W. K., & Moore, C. (1987). The 1981 socioeconomic index for occupations in Canada. Revue Canadienne de Sociologie et d'Anthropologie, 24(4), 465–488.
9. Bloom, P. N., & Ford, P. N. (1979). Evaluation of consumer education programs. Journal of Consumer Affairs, 6, 270–279.
10. Bouchard, P. (2002, September 24). Les “ados-naissantes”: Retour en force des stéréotypes de sexe [Young female adolescents: Comeback of sex stereotypes]. Paper presented at the Chaire d'étude Claire-Bonenfant sur la condition féminine, Université Laval, Quebec City, Canada.
11. Buchignani, W. (1990, October 28). Big name footwear has parents running scared. Montreal Gazette, p. A1.
12. Burroughs, J. E., & Rindfleisch, A. (2002). Materialism and well-being: A conflicting values perspective. Journal of Consumer Research, 29, 348–370.
13. Caruana, A., & Vassalo, R. (2003). Children’s perception of their influence over purchases: The role of parental communication patterns. Journal of Consumer Marketing, 20(1), 55–66.
14. Castelbury, S., & Arnold, J. (1988). Early adolescent perceptions of informal groups in a middle school. Journal of Early Adolescence, 8(1), 97–107.
15. Centre de Recherche et d'information des Organisations de Consommateurs (CRIOC). (2002). Effectuer des achats en tant que jeune et mineur, droits et obligations [Purchases as young people and minors, rights and obligations]. Brussels, Belgium: CRIOC and the Ministry of Economic Affairs.
16. Chastellier, R. (2003). Marketing jeunes [Youth marketing]. Paris: Pearson Education.
17. Chowdhary, U. (1990). Notion of control and self-esteem of institutional older men. Perceptual and Motor Skills, 70, 731–738.
18. Chowdhary, U., & Ryan, L. (2003). Self-esteem and apparel satisfaction with appropriate clothing: Value of product attributes and support groups for mastectomy survivors. Perceptual and Motor Skills, 97, 35–44.
19. Churchill, G. A., Jr. (1979, February). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, 64–73.
20. Cova, B., & Cova, V. (2002). Tribal marketing. The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5-6), 595–620.
21. Creekmore, A. M. (1980). Clothing and personal attractiveness of adolescents related to conformity, to clothing mode, peer acceptance, and leadership potential. Home Economics Research Journal, 8(3), 203–215.
22. Darian, J. C. (1998). Parent-child decision making in children’s clothing stores. International Journal of Retail and Distribution Management, 26(11), 421–428.
23. D'Astous, A., Daghfous, N., Ballofet, P., & Boulaire, C. (2002). Comportement du consommateur [Consumer behavior]. Montréal, Canada: Chenelière/McGraw-Hill.
24. Daters, C. M. (1990). Importance of clothing and self-esteem among adolescents. Clothing and Textiles Research Journal, 8(3), 45–50.
25. Descombes, L. (2002). Le marketing des 18–30 ans [Marketing for young people between 18 and 30 years of age]. Colombelles, France: EMS.
26. Durgee, J. F. (1986). Self-esteem advertising. Journal of Advertising, 15(4), 21–27, 42.
27. Économie Canada. (2002). Lignes directrices en compétences économiques [Hot lines in economic competences]. Retrieved October 8, 2002, from http://www.cfee.org
28. Erikson, E. (1968). Identity: Youth and crisis. New York: Norton.
29. Erikson, R., & Goldthorpe, J. H. (1992). The constant flux. New York: Oxford University Press.
30. Field, J. (2003). Children’s living arrangements and characteristics: March 2002. Current population report. Washington, DC: U.S. Census Bureau.
31. Flynn, L. R., Goldsmith, R. E., & Eastman, J. E. (1996). Opinion leaders and opinion seekers: Two new measurement scales. Journal of the Academy of Marketing Science, 24(2), 137–147.
32. Fosse, M. H. (1992). La participation de l'adolescent aux prises de décision économique de la famille [The adolescent’s participation in family economic decision making]. Unpublished doctoral dissertation, Université Montpellier II, France.
33. Francis, S. K., & Burns, L. D. (1992). Effects of consumer socialization on clothing shopping attitudes, clothing acquisition, and clothing satisfaction. Clothing and Textiles Research Journal, 10(4), 35–39.
34. Francis, S. K., & Liu, Q. (1990). Effect of economic stress on perceived clothing deprivation among high school students. Perceptual and Motor Skills, 71, 1191–1199.
35. Giguère, M. (2003, February 15). La peur d'être taxé hante 50% des jeunes [The fear of being taxed haunts 50% of young people]. Le Soleil, p. A31.
36. Goldsmith, R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209–221.
37. Goldsmith, R. E., Moore, M., & Beaudoin, P. (1999). Fashion innovativeness and self-concept: A replication. Journal of Product and Brand Management, 8(1), 8–18.
38. Gronhoj, A. (2004, March). Young consumers' competences in a transition phase: Acquisition of durables and electronic products. Paper presented at the Pluridisciplinary Perspectives on Child and Teen Consumption, Poitiers, France.
39. Gunter, B., & Furnham, A. (1998). Children as consumers. A psychological analysis of the young people’s market. London: Routledge.
40. Harper, S. J. A., Dewar, P. J., & Diack, B. A. (2004). The purchase of children’s clothing—who has the upper hand Journal of Fashion Marketing and Management, 7(2), 196–206.
41. Haynes, J. L., Burts, D. C., Dukes, A., & Cloud, R. (1993). Consumer socialization of preschoolers and kindergartners as related to clothing. Psychology & Marketing, 10(2), 151–166.
42. Hogg, M. K., Bruce, M., & Hill, A. J. (1998). Fashion brand preferences among young consumers. International Journal of Retail & Distribution Management, 26(8), 293–300.
43. John, D. R. (1999). Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research, 26, 183–213.
44. Kaiser, S. B. (1990). The social psychology of clothing (2nd ed.). New York: Macmillan.
45. Kapferer, J. N. (1991). Les marques, capital de l'entreprise [Brands, capital of firms]. Paris: Les éditions d'Organisation.
46. Kapferer, J. N., & Laurent, G. (1983). La sensibilité aux marques [Brand sensitivity]. Paris: Fondation Jour de France pour la Recherche en Publicité.
47. Kapferer, J. N., & Laurent, G. (1992). La sensibilité aux marques [Brand sensitivity]. Paris: Les Éditions d'Organisation.
48. Keillor, B. D., Parker, R. S., & Schaefer, A. (1996, MayJune). Influences on adolescent brand preferences in the United States and Mexico. Journal of Advertising Research, 36(3), 47–56.
49. Klein, N. (2000). No logo. Toronto: Knop Canada.
50. Lachance, M. J. (1997). Foyer monoparental, biparental et profil d'émancipation des adolescents en matière de consommation [Single-and-two-parent households and adolescents' consumer emancipation]. Unpublished doctoral dissertation, Université Laval, Quebec City, Canada.
51. Lachance, M. J. (2004, July). College students' consumer competence: Relative importance of determinants. Paper presented at the Kyoto IFHE World Conference Meeting.
52. Lachance, M. J., Beaudoin, P., & Robitaille, J. (2003). Adolescents' brand sensitivity in apparel: Influence of three socialization agents. International Journal of Consumer Studies, 27(1), 47–57.
53. Lachance, M. J., Bujold, N., & Legault, F. (2000). One-parent family and adolescent competence in consumer activities. Journal of Consumer Education, 18, 14–21.
54. Lachance, M. J., Legault, F., & Bujold, N. (2000). Family structure, parent-child communication, and adolescent participation in family consumer tasks and decisions. Family and Consumer Sciences Research Journal, 29(2), 125–152.
55. Langrehr, F. W., & Mason, J. B. (1977). The development and implementation of the concepts of consumer education. Journal of Consumer Affairs, 11, 63–79.
56. Laurent, G., & Kapferer, J. N. (1985, February). Measuring consumer involvement profiles. Journal of Marketing Research, 23, 41–53.
57. Laurent, G., & Kapferer, J. N. (1986, August). Conflict in the channel: The case of European store brands. Paper presented at the annual conference, European Institute for Advanced Studies in Management, Brussels, Belgium.
58. Lee, E. B., & Browne, L. A. (1995). Effects of television advertising on African American teenagers. Journal of Black Studies, 25(5), 523–536.
59. Lewis, M. A., Dyer, C. L., & Moran, J. D. I. (1995). Parental and peer influences on the clothing purchases of female adolescent consumers as function of discretionary income. Journal of Family and Consumer Sciences, 18(1), 15–20.
60. Liskey-Fitzwater, M., Moore, C. L., & Gurel, L. M. (1993). Clothing importance and self-perception of female adolescents with and without scoliosis. Clothing and Textiles Research Journal, 11(3), 16–22.
61. Marion, G. (2003). Apparence et identité: Une approche sémiotique du discours des adolescentes à propos de leur expérience de la mode [Appearance and identity: Asemiotic approach of the speech of teenagers about fashion]. Recherche et Applications en Marketing, 18(2), 1–29.
62. Martin, C., & Bush, A. (2000). Do role models influence teenagers' purchase intentions and behavior Journal of Consumer Research, 17(5), 441–453.
63. Martinez, E., & Polo, Y. (1996). Adopter categories in the acceptance process for consumer durables. Journal of Product & Brand Management, 5(3), 34–45.
64. Mascarenhas, O. A., & Higby, M. A. (1993). Peer, parent, and media influences in teen apparel shopping. Journal of the Academy of Marketing Science, 21(1), 53–58.
65. Ministère de l'Éducation. (2001). Détermination des cotes relatives aux indicateurs de revenu moyen et de sorties sans diplôme, bâtiment secondaires [Determination of quotations relatively to the indicators of income means]. Quebec City, Canada: Gouvernement du Québec.
66. Moschis, G. P. (1984, September). A longitudinal study of consumer socialization. Paper presented at the AMA Winter Educators' conference, Chicago.
67. Moschis, G. P. (1987). Consumer socialization. A life-cycle perspective. Lexington, MA: Lexington Books.
68. Moschis, G. P. (1991). The role of family communication in consumer socialization of children and adolescents. In H. H. Kassarjian (Ed.), Perspectives in consumer behavior (4th ed., pp. 396–417). Englewood Cliffs, NJ: Prentice Hall.
69. Moschis, G. P., & Moore, R. L. (1979). Family communication and consumer socialization. Advances in Consumer Research, 6, 359–363.
70. Moschis, G. P., Moore, R. L., & Stanley, T. J. (1984). An exploratory study of brand loyalty development. Advances in Consumer Research, 11, 314–319.
71. Moses, E. (2000). The $100 billion allowance: Accessing the global teen market. New York: John Wiley.
72. Muratore, I. (2002). Implication, âge et socialisation: Trois antécédents de la sensibilité de l'enfant au cadeau et aux marques [Involvement, age and socialization: Three antecedents of child brand sensitivity to gifts and brands]. Recherche et Applications en Marketing, 17(4), 3–21.
73. O'Neil, G. S. (1997). Clothes to kill for: An analysis of primary and secondary claims-making in print media. Sociological Inquiry, 67(3), 336–349.
74. O'Neil, G. S. (1998). Study of teens' “dangerous dress” prompts call for smaller schools, uniforms. Retrieved April 20, 2002, from http://www.hec.ohiostate.edu/admin.epdnews/onealstudy2.html
75. Ossorio, S. (1995, April 12). Teen spending soars to $96 billion in 1994. Tuscon Citizen, p. 13.
76. Page, C., & Ridgway, N. (2001). The impact of consumer environments on consumption patterns of children from disparate socioeconomic backgrounds. Journal of Consumer Marketing, 18(1), 21–40.
77. Peters, J.F. (1989). Youth clothes-shopping behavior: An analysis by gender. Adolescence, 24(95), 575–580.
78. Piacentini, M., & Mailer, G. (2004). Symbolic consumption in teenagers' clothing choices. Journal of Consumer Behaviour, 3(3), 251–262.
79. Power, F. C. (1997). Understanding the character in character education. Paper presented at the Developmental Perspectives and Approaches to Character Education symposium at the meeting of the American Educational Research Association, Chicago.
80. Prendergast, G., & Wong, C. (2003). Parental influence on the purchase of luxury brands of infant apparel: An exploratory study in Hong Kong. Journal of Consumer Marketing, 20(2), 157–169.
81. President’s Committee on Consumer Interests. (1970). Suggested guidelines for consumer education, K-12. Washington, DC: Government Printing Office.
82. Quart, A. (2003). Branded: The buying and selling of teenagers. Cambridge, MA: Perseus Publishing.
83. Rogers, E. M. (1983). Diffusion of innovations (3rd ed.). New York: The Free Press.
84. Rosenberg, M. (1965). Society and the adolescent self-image. Princeton, NJ: Princeton University Press.
85. Royer, G., & Nolf, N. (1980). Education of the consumer: A review of historical developments. Washington, DC: Consumer Education Resource Network.
86. Runyan, W. (1980). Psychology and historical interpretation. New York: Oxford University Press.
87. Schoenfeld, D. (1968). Consumer education: Using the full team. Albany, NY: State Education Department.
88. Shim, S., & Koh, A. (1997). Profiling adolescent consumer decision-making styles: Effects of socialization agents and social-structural variables. Clothing and Textiles Research Journal, 15(1), 50–59.
89. Sigmen, Y. (1992). Enquête sur les habitudes de consommation au Québec. Les comportements d'achat des consommateurs [Inquiry into the practices of consumption in Quebec. Purchase behaviors of consumers]. Quebec City, Canada: Office de la Protection du Consommateur.
90. Simpson, L. D., & Douglas, S. U. (1998). Adolescents' purchasing role structure when shopping by catalog for clothing. Clothing and Textiles Research Journal, 16(2), 98–104.
91. Smucker, B., & Creekmore, A. M. (1972). Adolescents' clothing conformity, awareness, and peer acceptance. Home Economics Research Journal, 1(2), 92–97.
92. Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (1999). Consumer behaviour. Buying, having, and being. Toronto, Canada: Prentice Hall.
93. Statistics Canada. (2004, May 20). Family income, the daily. Retrieved June 18, 2004, from http://www.statcan.ca/Daily/English/040520/d04052b/htm
94. Story, M., & French, S. (2004). Food advertising and marketing directed at children and adolescents in the U.S. International Journal of Behavioral Nutrition and Physical Activity, 1(3), 1–17.
95. Stuart, G. M. (1983). The nature of the relationship among clothing deprivation, self-esteem, and socioeconomic status of early adolescents. Unpublished master dissertation, University of Missouri, Columbia.
96. Sutherland, A., & Thompson, B. (2001). Kidfluence: Why kids today mean business. Toronto, Canada: McGraw-Hill Ryerson.
97. Sweeney-MacGillivray, M. S., & Wilson, J. D. (1997). Clothing and appearance among early, middle and late adolescents. Clothing and Textiles Research Journal, 15(1), 43–49.
98. Valkenburg, P. M. (2000). Media and youth consumerism. Journal of Adolescent Health, 27, 52–56.
99. Ward, S. (1974). Consumer socialization. Journal of Consumer Research, 1(2), 1–14.
100. Wilson, J. D., & MacGillivray, M. S. (1998). Self-perceived influences of family, friends, and media on adolescent clothing choice. Family and Consumer Sciences Research Journal, 26(4), 425–443.
101. Young, L. (1993). Étude comparative des attitudes des élèves du secondaire face à la consommation 1987–1990 [Comparative study of high school students' attitudes toward consumption 1987–1990]. Quebec City, Canada: Office de la Protection du Consommateur.
102. Zollo, P. (2004). Getting wiser to teens: More insights into marketing to teenagers. New York: New Strategist Publications.