Children's perception of their influence over purchases: The role of parental communication patterns

Journal of Consumer Marketing

Volumn 20, Issue 1, 2003, Pages 55-66

  Caruana, Albert ^a   Vassallo, Rosella ^a  

^a NONE

Author keywords

Children; Consumer behaviour; Family life; Influence; Interpersonal communications

Indexed keywords

EID: 0242266391     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310456955     Document Type: Article

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