Adolescents’ brand sensitivity in apparel: Influence of three socialization agents

International Journal of Consumer Studies

Volumn 27, Issue 1, 2003, Pages 47-57

  Lachance, Marie J ^a   Beaudoin, Pierre ^a   Robitaille, Jean ^a  

^a UNIVERSITÉ LAVAL   (Canada)

Author keywords

Adolescents; Brands; Clothing; Socialization agents

Indexed keywords

EID: 85032119634     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1046/j.1470-6431.2003.00261.x     Document Type: Article

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