Adopter categories in the acceptance process for consumer durables

Journal of Product & Brand Management

Volumn 5, Issue 3, 1996, Pages 34-47

  Martínez, Eva ^a   Polo, Yolanda ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Consumer durables; Diffusion; Innovation

Indexed keywords

EID: 84986067024     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610126560     Document Type: Article

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