The purchase of children's clothing - Who has the upper hand?

Journal of Fashion Marketing and Management

Volumn 7, Issue 2, 2003, Pages 196-206

  Harper, Sarah J A ^a   Dewar, Pearl Jane ^b   Diack, Barbara A ^a  

^a ROBERT GORDON UNIVERSITY   (United Kingdom)

^b Aberdeen College   (United Kingdom)

Author keywords

Branding; Children; Clothing; Consumer behaviour; Perception; Retailing

Indexed keywords

BRANDING; CASUALWEAR; CHILDRENSWEAR; CONSUMER RESEARCH; CONSUMPTION; MERCHANDIZING; RETAILING;

EID: 0037862828     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020310475483     Document Type: Article

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