Boundary spanning product development in consumer markets: learning organization insights

Journal of Product & Brand Management

Volumn 6, Issue 4, 1997, Pages 235-249

  Pitta, Dennis ^a   Franzak, Frank ^b  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b UNIVERSITY OF BALTIMORE   (United States)

Author keywords

Industrial marketing; Learning organizations; New product development

Indexed keywords

EID: 84986074594     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429710186761     Document Type: Article

References (26)

1. References and further reading
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4. Chesbrough, H. and Teece, D. (1996), “When is virtual virtuous? Organizing for innovation, ” Harvard Business Review, January-February, pp. 65-73.
5. Ciccantelli, S. and Magidson, J. (1993), “From experience: consumer idealized design: involving consumers in the product development process, ” Journal of Product Innovation Management, Vol. 10, pp. 341-7.
6. Day, G.S. (1994), “The capabilities of market driven organizations, ” Journal of Marketing, Vol. 58, October, pp. 37-52.
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