Software Tools for New Product Development

Journal of Marketing Research

Volumn 34, Issue 1, 1997, Pages 177-184

  Rangaswamy, Arvind ^a   Lilien, Gary L ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107977335     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1177/002224379703400115     Document Type: Article

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