Redefining new product development teams: Learning to actualize consumer contributions

Journal of Product & Brand Management

Volumn 5, Issue 6, 1996, Pages 48-60

  Pitta, Dennis A ^a   Franzak, Frank ^b   Prevel Katsanis, Lea ^c  

^a UNIVERSITY OF BALTIMORE   (United States)

^b VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^c Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

Consumer behaviour; Literature; New product development; Teams

Indexed keywords

EID: 0010773518     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610152831     Document Type: Article

References (14)

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