The impact of computerization on marketing performance

Journal of Business and Industrial Marketing

Volumn 15, Issue 1, 2000, Pages 34-56

  Good, David J ^a   Stone, Robert W ^b  

^a GRAND VALLEY STATE UNIVERSITY   (United States)

^b UNIVERSITY OF IDAHO   (United States)

Author keywords

Computer technology; Industrial marketing; New technology

Indexed keywords

EID: 0242351560     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620010311548     Document Type: Article

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